What Are Trunk Shows? Should I Attend One?

In the world of bridal and wedding planning, you often come across events and terms you have never heard of before. Trunk shows are one of them.

What are trunk shows?

Trunk shows are an event in bridal shops where boutiques feature one (or more) designers. The designer will send their full current collection as well as special request pieces from the brides or boutique. Brides may receive incentives to purchase during the trunk show as well as have the chance to meet the designer or the face of their brand.

While they are seen as a ‘must-do’ event as an engaged bride, should you attend one? We share all the need to know about trunk shows.

What are the perks of attending a trunk show?

• additional options! The designer will send their entire collection so brides are able to shop an entire collection.

• Designer appearance! (yes, you can meet the designer!) Designers are known to attend trunk shows! While it sounds so silly, to meet the person who actually designed your wedding dress is a really cool experience. Be sure to contact your bridal shop in advance to see if the designer is attending.

• Purchasing incentives (AKA $$$ off) Trunk shows are known to offer purchasing incentives such as custom change options or discounts. Be sure to ask what the incentives are at the specific trunk show you are attending. Bridal boutiques are privately owned, so the owner may opt-out of having discounts or incentives. Trunk show incentives and discounts are only available during the trunk show dates, so be ready to decision making.

How do I book a trunk show appointment?

Contact the boutique you are wanting to book the appointment with. Let them know you are interested in attending the trunk show. The boutique may have special appointment times set for the trunk show.

What types of Trunk Shows are there?

Wedding gown trunk shows are the most popular, however, there are so many different types of trunk shows. Boutiques can host accessory and jewelry trunk shows, bridal intimates and undergarments, shoes, bridesmaids dresses, and evening wear trunk shows. Be sure to ask your bridal boutique what type of trunk shows they host and what are the scheduled dates. At The Bridal Finery, we host bridal accessory, bridal/ bridesmaids robes, and jewelry trunk shows.

Overall, Should I attend a trunk show?

Yes If: Brides should attend a trunk show if they find themselves liking multiple styles from the same designer. Designers will send their full collection so brides have access to more than just the samples in the store. If you are the type of bride who needs to see it all, a trunk show is perfect for you! You will be able to see not only the bridal shop collection but the entire collection by the featured designers. If more options are better for you, be sure to attend a trunk show.

No if: If you are the type of bride to feel overwhelmed by a large selection of items. If you are the type of person who looks at a large menu with 150 entre options and instantly feels overwhelmed, a trunk show is not for you. Trunk shows showcase a designer’s entire collection. The options are endless so brides who don’t like too many options may feel overwhelmed.